inurface media supplied 13 Digital with 50 screens to attach to bin trucks. Since the screens were being driven around central London on a daily basis, a GPS tracker was installed with each one of the screens. What this allows 13 Digital to do is have certain ads come up on the screen whenever the truck drove by a particular building of company. This was a major part of the install as it allows the advertising to be as effective as possible to passersby walking along the street. The technical team at inurface media set up the GPS and Content Management System and gave full training and control over to 13 Digital to manage.