Chelsea Football Club came to inurface media with a question, how do we improve the fan experience around the stadium and educate them about everything available during their visit? No matter what entrance or area of the stadium a fan was in, they wanted to make sure they knew where everything was, how to get to the mega store, game time information, and other general knowledge about game day and off game day. They wanted to take an already engaged audience, and engage with them further.
It was very important to Chelsea FC that what was installed onsite was branded properly to match the stadium look and feel. The content running on screen had to be inline with Chelsea colors and look, and had to draw in the customers attention. With high standards that come with being a high end football club, they looked to inurface media to ensure that same standard was present in this new project.