As digital signage allows businesses to communicate a wide range of information or advertising messages to customers and staff, it was no surprise to see Broad Street Mall adopting a digital solution. Working with Sovereign Signs, inurface media installed 42″ touch screens inside the custom built totems to be placed around the mall. The screens are a bezel-free design for a stylish look that still provides a responsive self-service touch application. The screens were also chosen to ensure crisp imagery when displaying advertising content.
The Content Management System installed with the solution provides quick and easy information updates 24/7 with real-time dynamic changes. As part of the CMS, the wayfinding application highlights the user’s current whereabouts and provides a search facility to find stores or other services within the shopping mall, with directions provided to the specific location. Several signs have been fitted throughout the mall using a colour coding system, allowing people to find their way with minimal intervention from members of staff.