A great way inurface media is helping clients engage customers and get them interacting with in-store technology is through the selfie mirror installation. Bespoke content is displayed on a touchscreen with a camera that produces fun and dynamic filters with anything you can imagine such as hair, makeup, sunglasses and T-shirts, once the camera has seamlessly tracked the viewers face.
From there, shoppers are encouraged to take a selfie and can save it to their phone to share with friends instantly and with social media. This has proven extremely popular with younger audiences. This helps to increase brand interaction and awareness in a fun and simple way.
The boomerang mirror allows customers to engage with the brand and have fun creating animated gifs and to save and share instantly. Not only is the mirror fun to interact with but it’s also useful, allowing customers in fitting rooms to get a clear view of what they are wearing from a full 360° perspective. This is a truly unique and practical way of interacting with shoppers.
The possibilities do not end there. The live-preview function can draw in visitors to interact with the experience or make it completely passive. Our techie team have also created several other solutions to create memorable, shareable moments like a slow-motion gif creator, ‘bullet-time’ videos and content with green-screen augmented reality magic!
With all the authentic user-generated content from your community, you can run competitions or use the content in your in-store digital signage and social media channels.
In addition to data-capture from your newly engaged audience, once deployed, the installation gives you rich data in an easy to navigate dashboard. This real-time analysis will let you see how effective each feature is, engagement rates, how many shares were achieved and how many views.
Want our experts to show you how our social solutions could work for your brand? Contact us with the form below, we love to talk.