In order to make Sports Direct’s concept store a success, inurface media wanted to challenge the conventional retail experience and expand upon what is conventionally though of. This new store was housing Sports Direct’s other brands including USC, and so was broken up into dedicated areas for those major brands. The focus was on making each area feel unique and engaging for the audience. Each section offers a different experience, with a different opportunity for brand engagement with customers. To enhance that interaction inurface media installed two 50″ interactive touch screen selfie and boomerang mirrors with bespoke software, allowing customers to experience the brand while enjoying the shopping experience. Projection mapping was installed for a futuristic experience in the jersey area of the store. Four other 65″ interactive screens were installed throughout the store. At the front entrance, escalators and high traffic points eight LED video walls, each pushing on-brand content were installed. A custom build LCD stretch screen and ceiling hung LCD video wall greets customers with exciting content.
Audience measurement tools were installed to track traffic levels to understand the volume of customers engaging with the screens and brand. This is an ongoing project to better understand customer metrics, traffic and engagement to gauge the impact digital signage has in-store. Throughout both levels of the store audio equipment was installed and the entire stores audio can be overseen and controlled by the store manager. This is sure to be a top flagship store for years to come.