Four commercial screens were installed in the reception of the brewery, playing promotional content as customers came into the store. The Content Management System controls were passed to Tennent’s by inurface media to allow them to control the content from anywhere in the world.
A large beer can houses two screens, pulling in a camera from the museum allowing visitors to take a photo of themselves, enter their name and have them appear on the can as a “Lager Lovely”. This gets customers interacting with the brand and is a very cost effective digital signage solution. There is a traditional delivery truck sitting in the museum with a screen sitting where the wind screen is. By the touch of a button from the museum guide, inurface media was able to connect the screen to external speakers, initiating the content on the screen giving the visitors a history lesson of the brewery and other exciting information.
The solutions provided by inurface media combine with the history of the brewery to create a truly experiential tour for Tennent’s visitors.