Working in partnership with Nugget Design and InStoreMedia. Inurface Media built a bespoke state of the art digital signage solution specifically for Go Travels needs. The solution was designed firstly to fit in with the store refit concept, by adding a showcase of stunning images to enhance the in store experience and attract new customers into the shops.
A second consideration focused on the demographic and local customers for the different locations. Using the capabilities of the CMS (content management system) from InStoreMedia we were able to start sending targeted messages and promotions at different times of the day to different screens across the estate. For example during the school run period you’ll see promotions for Disney holidays and other fun family related destinations.
Each of the high street locations offers competitive currency exchange rates with the ability to amend these either centrally from head office or locally at branch level. Currency is updated in one single location, the CMS then populates every single template with the correct rate which reduces CMS management time and the potential for errors.
55″ NEC high bright screens in the shop windows, across the multiple sites are used to advertise local events and activities promoting Go travels involvement with the local community. Different attractor loops run at different times of the day keeping the content fresh and engaging for both regular viewers and the passerby.