Inurface Media recently worked with Sovereign Signs and Instore Media to install their first interactive wayfinding and digital signage solution at Broad Street Mall, located in the heart of Reading. Sovereign Signs manufactured the totems along with other mall signs and worked alongside Inurface Media to develop the client solution using the Instore Media CMS platform, Bauer Digital 42-inch dual touch monitor displays with a bezel-free design, the totem and Instore Media CMS software is well suited to a retail environment where a rugged but stylish unit is needed along with responsive self-service touch screen application. The digital display used in the totem for wayfinding also ensures crisp imagery when displaying advertising content.
The Wayfinding application highlights the user’s current whereabouts and provides a search facility to find stores or other services within the shopping mall, directions are also provided for how to get to the specified location. Several signs have been fitted throughout the mall using a colour coding system, allowing people to find their way with minimal intervention from members of staff.