Inurface Media | StenaLine Map Wayfinders

StenaLine Map Wayfinders


Digital Wayfinding




Bauer Freestanding Totem

Inurface Media has installed state of the art Digital Wayfinders for StenaLine.

The customer
Stena Line, an ABTA member, is an international transport and travel service company and one of the world’s leading ferry operators.
Stena Line operates in three business areas: Scandinavia, the North Sea and the Irish Sea with a network of 18 strategically located ferry routes in Europe. Stena Line has a modern fleet with a total of 35 vessels including fast ferries (Stena HSS), traditional combi-ferries, RoPax ferries for freight and passengers, and pure cargo ships.
Stena Line is a stable and profitable group and is committed to providing passengers with the best service and experience possible.
During 2009, approximately 15.4 million passengers traveled with Stena Line. 3.3 million cars and 1.6 million freight units were transported during the same period.



The Digital Wayfinding project

StenaLine needed a touch Wayfinding system which assisted their customers on-board the vessels with information on locations of amenities, promotions and other company information.
Using freestanding Bauer Digital 42inch touch displays with inbuilt i3 media players, Inurface Media designed and built the maps, pathing system and interface for the Wayfinding software. Built on our preferred, tried and tested digital signage platform Acquire Premier this allowed for a huge amount of customisation while guaranteeing stability.
The installation was carried out on-board overnight while the ferry was in use sailing between Holyhead and Dublin. The screens are covered by our fast maintenance contract which ensures maximum uptime in the event that any problems occur.
The feedback we have received has been extremely positive with customers now able to quickly and easily find their way around the vessels and has reduced the queue at Guest Services indicating a good return on investment.

“We were very interested to get involved in this new Wayfinding project. It was the first Wayfinding project we had done on a ship so working across multiple levels while still keeping the interface clean and simple was a good experience from a design point of view. We look forward to pushing this into other ships at StenaLine and other operators.”

Terry Aylmer-Smith

Inurface Media