About the project
The SUBWAY restaurant chain is the world’s largest submarine sandwich franchise, with more than 28,500 locations in 85 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY chain was co-founded by Fred Deluca and Dr.Peter Buck in 1965.
The SUBWAY brand was ranked the number one franchise opportunity in Entrepreneur magazine’s 2007 “Annual Franchise 500®” listing -the 15th time in 20 years that the chain has achieved this honour.
For more information about the SUBWAY restaurant chain, visit www.subway.com.
What we did:
The idea behind the digital signage solution was to display and promote Subway’s dynamic product information whilst also encouraging customers to visit. We built the screen into a free standing unit as there was no wall space for the screen to be mounted on. Inurface media anticipate the digital signage solution will provide significant interactive stimulus*, driving customers to Subways Airport location whilst promoting their time sensitive product information
Inurface technology is very simple to use with clearly defined modules enabling non-technical users to easily manage a single display up to a large-scale digital signage network. You pay one all inclusive price per player per year, no servers, no hidden costs or extras and free software updates and support. The content can be changed real time from a central hosted source.