Integrated Systems Europe is the world’s largest exhibition of its kind and brings together a wealth of knowledge and latest tech in the AV and integration world. And you don’t have be tech savvy to stumble upon news about this event on twitter or youtube, as it’s been so heavily promoted on social media thanks to Pistachio Consulting. This was an excellent chance for the team at inurface media to explore what the future of AV looks like and how we can better serve our clients going forward. With so many speaking events and exhibitor stands at the show, it’s hard to focus one’s mind and pick out what is most important. We have been through it all and have come up with what we think are the most important AV trends for our clients and partners.
Audience Analysis Will Continue to Grow:
Now more than ever before businesses want to know who is coming into their stores, how long they are staying and how that is affecting sales. We are beginning to add pieces to the audience measurement capabilities and into whole store audience metrics. One solution that stood out to us was demonstrating technology where sensors hidden throughout the store are picking up MAC addresses from mobile phones, allowing the retailer to track footfall numbers more accurately. Elsewhere we saw how VR can be incorporated into back-end website data analysis while also applying feedback from real-time usage in-store to track inventory levels and more popular items. All of this leads to more enhanced in-store shopping experience, whether you are buying groceries or a new bicycle.
LED Continues to Lead The Way:
LED continues to be a big focus throughout the show. With pixel pitch’s shrinking every year it’s been very interesting to see the change in offering. This allows for greater flexibility in its use as consumers can now stand closer than ever to LED and not worry about picture distortion, providing more options in-store. One stand was showcasing 3D LED which could be a glimpse into the future or just a unique setup. One thing is certain, LED is going to play an important role in retail and other projects going forward.
Consumer Interactivity Will Play A Major Part in The Future Of Retail:
Everything from touchscreens to selfie mirrors and interactive screens is what the future of retail looks like. Consumers want to interact with brands, understand more of the product they are buying, and want a more immersive experience than ever before. Innovations such as lift and learn are increasing in popularity classing boxing coach, higher ticket items such as cars and bicycles are doing interesting things with comparison’s on screen and fashion retail is utilising magic mirrors and screen technology to add accessories and colour choices without multiple trips to and from the change rooms. The future of retail looks promising in the AV technology department.
Are you curious how to adopt this technology into your brand? Please get in touch! Send us an email: firstname.lastname@example.org and let’s have a chat!