Dr Martens hit the news last week as one of the first large high street firms to publicly announce that they would be returning the money they had borrowed, through the Government, during the COVID 19 pandemic furlough scheme.
Dr Martens Chief Executive, Kenny Wilson, explained that as a company, despite the difficult economic crisis, Dr Martens had in fact seen a year, so far, of exceptional growth. As a business this has meant they felt confident they could return the funds, lent between March and June by the UK Government, without a detrimental impact on the business or its employees.
But why does this matter to inurface? As a company we are only as good as the great brands we work with and Dr Martens is a long-standing client. We are proud to support them with their digital instore experience, making it a more engaging and fun for shoppers. Helping them build brand loyalty, which ultimately ends up increasing the number of customers purchasing their iconic products.
How do we work with Dr Marten? inurface are responsible for the in-store displays across the UK and Europe Dr Martens estate. Since 2017 we have been supporting the brand as they update and re fit their stores. LED window displays and interactive touch displays encourage shoppers into the store and help the customer journey.
As a business it is brilliant to see the brands we work with thriving, especially in this incredibly challenging time. Right now we are doing all we can to ensure that all of our clients have the support they need to make the very most out of their digital signage assets and instore technologies; whether that’s highlighting promotions, explaining additional safety protocols or simply ensuring that their shoppers are greeted with the most visually appealing experience possible.