Adidas Football

Elevating the launch of Adidas' Predator football boot range with high-impact digital displays

At the Sports Direct flagship store on Oxford Street, sporting giants Adidas wanted to elevate the launch of their new Predator football boot range – aiming to captivate customers with a dynamic and memorable in-store experience.

Adidas partnered with inurface Media, leveraging our expertise in audio-visual solutions to create a number of innovative, high-impact digital displays that would stand out in the highly competitive retail space.

Beyond installation, inurface Media provided a fully managed service, ensuring continuous content updates and monitoring. This collaboration guarantees engaging and current displays, delivering an immersive visual experience for customers.

To achieve Adidas’ vision, inurface Media installed three bootwall break bays, each featuring cutting-edge 1.9mm LED technology, offering exceptional visual clarity and creating a striking focal point for the Adidas Predator boots. A 50-inch display was strategically placed to highlight key marketing campaigns, drawing attention to Adidas promotions. Transparent LED screens were employed as a key innovative element, offering a visually striking way to display the Predator branding. The cutting-edge technology allowed for vibrant, high-quality visuals whilst encouraging shoppers towards further adidas boot offerings upstairs.