What is DOOH? Digital out of home advertising and its benefits…
What is DOOH advertising? Digital out of home advertising.
DOOH advertising has changed the way we think about advertising. Simply an advert in a magazine or on TV no longer gets the consumer attention it needs. The progressions in technology, and social media and the emergence of influencers and celebrity endorsements has changed the way brands advertise their information.
No longer are paper billboards enough – but why should they be? Why limit your advertising to a still image when you can tell your brand story through a video? DOOH (digital out of home) advertising now dominates the out of home advertising market and here’s why…
What is DOOH advertising? Digital out of home advertising.
DOOH advertising is the hottest trend in out of home advertising. Using outdoor digital screens to display brand information is now one of the most popular ways of advertising in the outdoor environment. DOOH advertising replaces static, boring billboards with dynamic, interactive digital advertising screens.
Just as advertisers discovered TV ads told a better brand story than print ads in magazines, advertisers have discovered DOOH screens are better than still billboards.
DOOH screens can come in a variety of shapes and sizes and can be placed in a number of outdoor environments. DOOH screens can be found in train and bus stations, airports, shopping malls, in the street or on the roadside to name but a few places – the possibilities can be endless.
News
Sports Direct Manchester
[dsm_dual_heading before_text="Sports Direct"...
consumers spend 70% of time outside their homes, making DOOH advertising one of the most effective ways to reach your audience
5 ways DOOH can benefit your business
1. Drive mobile sales
Using DOOH screens helps to increase your sales from all corners of your advertising space. Whether you’ve got boards in all the bus stations in the UK, or all the airports in the world – your content can help you up your sales. Mobile phones are the chosen mode of shopping in most instances. This means DOOH can help drive mobile sales and impulse purchases. Should your consumer notice your ad whilst waiting for the train offering 50% off for a limited time, chances are they’ll head straight to your website to take a look.
2. Increased brand visibility
Static billboards are expensive, difficult to change and time consuming. This means usually businesses are reluctant to invest in more than one. With DOOH advertising businesses can control all of their screens from one central hub meaning they can change the content as and when they like. This means brands can deploy their content onto as many DOOH advertising screens as they like to increase brand visibility.
DOOH advertising allows you to replace boring still images with interesting brand video content. Getting your message out there in an interesting way makes consumers more likely to engage with your brand, consequently getting more brand visibility.
3. Highest ROI
ROI of any advertising medium is a significant influencing factor on deciding where and how to advertise. DOOH advertising has one of the lowest costs with the highest ROI. DOOH has the ability to drive engagement and sales through advertising in a number of different spaces and ways.
DOOH advertising can impact in-store sales as well as online and mobile sales by streamlining marketing efforts to promote one brand message. Once an advert is ready it can be simultaneously played across any number of screens without any additional cost, meaning maximum output with minimum spend.
Media City
Royal Victoria Shopping Centre
Alight Media
4. Omnichannel online and outdoor
These days consumers are more demanding than ever before. Consumers are constantly seeking brands that can provide omnichannel environments whereby all aspects of the brand are aligned. In many cosmopolitan cities, brands are already connecting their DOOH advertising to ‘the cloud’. Many kiosks with digital displays are connected to the internet which means brands displaying ads on kiosks are able to track the number of devices connected and get a more accurate reading of who has connected with the ad. This means ads can be personalised for consumers to create a more unique brand experience.
5. Low cost advertising
Traditional advertising on billboards and in magazines usually comes with a hefty fee. When it comes to billboards the adverts need to be regularly physically installed, removed and updated which can be quite costly. Furthermore, brands also have the cost of designing the content and getting it made which racks up the price even more before you even add on the installation fee.
DOOH content on the other hand can be easily designed, updated and maintained through one central in house hub meaning the costs are significantly lowered. Working with easily maintained digital boards and fewer physically printed resources means more visibility and fewer costs, subsequently increasing the return on investment significantly.
inurface media DOOH advertising
DOOH adverts are twice as likely to be seen and over 2.5 times more impactful than static OOH advertising according to a recent UK survey. This explains why the demand for DOOH advertising is so high amongst so many businesses worldwide.
At inurface media we have lots of experience in all kinds of DOOH displays from large scale outdoor LED screens to indoor wayfinding solutions – as we said earlier the possibilities are endless. We can create fully bespoke solutions that cater to your brand needs. As a team we can easily monitor your solution and ensure regular planned preventative maintenance to keep the solution strong and the cost low. But don’t take our word for it…