The first thing inurface media did was get to work on a housing for their 55″ and 65″ outdoor display screens. The structures also needed to be sealed properly due to the elements, and branded to Chelsea FC accordingly. 3000 nit commercial panels were used throughout the site to draw attention to the screens, and also provide enough brightness to be seen at any time of day. At the top of the totems inurface media installed the Chelsea logo that has custom LED back lighting. The free standing and wall mounted housings were built to the highest quality, with the totems anchored down by a steel base and dropped into place to ensure no movement.

An important part of the new totems and screens was the support both on game days and non game days. For this inurface media created a two level remote support system. During match days Chelsea FC has a two hour support window should any issues with content/screens arise, as well as inurface media proactively checking signals and content every match day early morning. For non match day next day support is provided to resolve any issues. As part of the support inurface media periodically checks and cleans the screens onsite to ensure top quality. This all leads to an exceptional fan experience from the moment they step onto the Stamford Bridge grounds.