Adidas Football, a global leader in sportswear, sought to elevate the in-store experience for the launch of their Predator football boot range at the Sports Direct flagship store on Oxford Street. Their goal was to create a dynamic and immersive retail environment that would captivate customers and set their products apart in a highly competitive space.
Adidas Football
Elevating the launch of Adidas' Predator football boot range with high-impact digital displays
The Client
The Problem
Adidas needed a high-impact digital display solution that would:
- Showcase the Predator boot range in a visually striking and memorable way.
- Engage customers through cutting-edge digital technology.
- Maintain flexibility to update content seamlessly for future campaigns and promotions.
The Solution
To bring Adidas' vision to life, inurface media designed and installed a series of innovative digital solutions, including:
Bootwall Break Bay LED
To create a striking visual focus, three bootwall break bays were installed, each featuring 1.9mm LED display technology. These ultra-clear, high-resolution screens provided vivid and detailed visuals, showcasing the Predator range.
Transparent LED Screens
Transparent LED display was installed to showcase Predator branding in a bold and modern format. The innovative tech allowed for high-quality visuals while maintaining visibility through the display, subtly directing customers toward Adidas’ wider boot collection.
Fully Managed Content Service
To ensure the displays remained fresh and engaging, inurface media provided a fully managed service, including content updates for new campaigns and promotions, and continuous monitoring and support to maintain optimal performance.
The Results
The installation of these advanced digital displays transformed Adidas’ in-store presence, allowing Adidas to:
Showcase the Predator boot range in a way that stood out in a competitive retail environment.
Create an immersive shopping experience that blended branding and technology.
Allow for seamless content updates to support future product launches and marketing campaigns.
