Boohoo is a global fashion retailer known for delivering trend-led styles at speed. As part of their growth, they relocated to a new London office and tasked us with delivering a high-impact AV fit-out to match their bold brand and create an engaging, future-proof experience space.
Boohoo Great Pulteney Street
A future-proof, immersive, high-impact experience space.
The Client
The Problem
Boohoo’s new office required a multi-purpose experiential space that could showcase dynamic content for new campaigns. They needed flexibility to run synchronised or independent content across multiple screens. Creating an immersive, premium feel was essential — from digital displays behind clothing rails to a memorable changing room experience. They also needed full audio coverage throughout the first-floor experience area to support a wide range of activity, from everyday branding to launch events. The challenge was to blend style, functionality, and versatility in a way that elevated both the workspace and the brand presence.
The Solution
We installed sixteen 1.9mm SB LED window fins, capable of running content either in sync or independently, ideal for adapting to campaign needs. Fourteen LED showcases were integrated behind clothes rails in the experience area to elevate product presentation. A custom-built LED mirror with a circular surround was added to the changing room, with tailored content to enrich the user experience. Finally, a high-quality audio system was fitted across the entire experience floor, ensuring every activation or day-to-day use was supported by immersive sound.
The Results
Flexible LED system allows for synced or independent campaign content across the space
LED showcases elevate product storytelling in a visually immersive way
Interactive mirror enhances the changing room experience with dynamic branded content
Integrated audio creates a seamless, high-energy atmosphere throughout the experience floor
