Boohoo sought to create high-impact digital environments across their Manchester HQ and London showroom. Designed to impress staff, influencers, and clients alike, each installation blends immersive visual design with functional flexibility. From custom LED mirror displays to large-scale digital walls and synchronised window fins, the project elevates Boohoo’s corporate presence into a future-proof brand showcase, reinforcing the group’s identity as a fast-paced, trend-led fashion powerhouse.
Boohoo
London & Manchester Showroom Transformation
Transforming Corporate Spaces into Experiential Brand Environments
1
LED Wave Wall
16
Window Fins
14
Showcase Rails
1
LED Mirror
Statement Pieces That Reflect Brand Confidence
Boohoo’s former London showroom featured a striking 3m x 5.25m LED Wave Wall, a floor-to-ceiling digital centrepiece that once defined their showroom experience with colour, motion, and bold campaign energy. As the brand evolved, IUF supported the transition to their new Great Pulteney Street location with a fresh set of standout digital features. These include custom selfie mirrors, synchronised LED window fins, and elevated product showcases, designed to deliver impact, interactivity, and a refined experience in Boohoo’s next-gen workspace.
Multi-Zone Content That Moves With the Brand
Across Boohoo’s London showroom, sixteen standard-bright LED window fins deliver fully synchronised or independent digital content, ideal for varied campaign activations.
Fourteen LED showcases placed behind rail displays highlight featured collections, allowing visual storytelling to evolve as quickly as fashion trends.
Designed with flexibility in mind, each screen functions independently or as part of a unified content strategy, turning every visit into an opportunity to engage with Boohoo’s fast-moving, fashion-forward world.
