Boohoo sought innovative digital signage solutions to reflect their brand image.

From a market stall in Manchester to a global e-commerce retailer, Boohoo now own several fashion brands like PrettyLittleThing, NastyGal and Karen Millen. Despite not operating in physical stores, Boohoo invest in their corporate spaces. inurface media worked closely with Boohoo to transform their London and Manchester offices and showrooms into an immersive digital space, catering to diverse needs. The goal was to create dynamic and flexible environments for staff, clients, celebrities, and influencers. inurface media installed innovative equipment, including large LED and LCD screens, meeting room displays, and audio solutions. They also crafted bespoke features like a wave wall and selfie mirrors, creating an impressive and immersive space.

In the London showroom, a commanding 3m x 5.25m LED wave wall, with a high-resolution display of 1536px x 2688px, spans from floor to ceiling, serving as a captivating focal point and setting an impressive digital ambiance. LED street-facing screens were additionally strategically installed across the windows, designed to catch the eye of passers-by. These screens project Boohoo’s content seamlessly and utilise high-bright LED technology for optimal visibility, regardless of the time of day or weather conditions.

"inurface media have created one of the most immersive, digital spaces that has been seen."

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