Boots Hearing Care, as part of a joint venture with the Sonova Group, specialises in audiological care, offering consultations, hearing aid testing, and the provision of hearing aids.
Boots Hearing Care
The Client
Locations
The project has been implemented across 11 UK and European sites including designated Boots Hearing Care locations, branded as “World of Hearing,” as well as concession spaces within Boots retail stores.
The Problem
Boots Hearing Care sought to enhance their service offering across 11 locations by integrating top-of-the-line hardware to support their audiology specialists. The goal was to provide customers with diagnostic testing capabilities and clear, accessible information on a variety of hearing aid products. As hearing aid technology is often unfamiliar to customers, it was crucial to present product details in a way that was engaging and easy to understand.
The Solution
To address these challenges, a comprehensive solution was deployed that combined interactive technology with high-quality hardware.
Lift & Learn Technology
An innovative RFID-based Lift & Learn system was installed to display information on hearing aid products from three different providers. When a customer lifts a device, the system automatically presents key features and benefits of that product, allowing for direct comparison between options.
This solution utilised the Navori Stix 3800 media player and the Navori CMS platform to deliver seamless and dynamic content.
Hearing Test Rooms
To enhance the diagnostic and consultation experience, inurface media supplied premium speakers and interactive touch-screen displays. These tools created an environment where audiology specialists could conduct tests and provide expert advice in a modern, user-friendly setting.
The Results
The implementation of these solutions has significantly enhanced the customer experience at Boots Hearing Care locations. By integrating Lift & Learn technology, customers can now actively explore and compare products in a way that is both intuitive and informative. This interactive approach has made it easier for customers to understand their options, helping them feel more confident in their choices.
For audiology specialists, the new tools have streamlined their ability to share product insights and conduct diagnostic testing effectively. This collaboration between cutting-edge technology and expert care has elevated the overall service experience, addressing the unique challenges of hearing healthcare in an accessible and impactful manner.
