Debenhams, the iconic British department store, transformed its Manchester Arndale Beauty Bar into a digitally enhanced retail destination. In response to evolving customer expectations, IUF installed high-impact LED displays across the space that showcase promotions, highlight beauty offers, and support immersive product storytelling. By combining bulkhead, palladium, and curved screens with strategic content planning, Debenhams delivered a dynamic environment that felt fresh, premium, and customer-focused.
Debenhams
Manchester Beauty Bar
Elevating Beauty Retail with Digital Displays
1
Flagship Location
11
LED Displays
1
Interactive Social Wall
Ongoing Performance & Seamless Integration
IUF managed the full digital transformation from design through installation and ongoing support. All hardware and software systems were selected for reliability and ease of use, ensuring that updates to beauty deals, promotional campaigns, and seasonal content could be delivered quickly and consistently.
High-Impact LED Displays for a Modern Beauty Space
To draw attention and extend brand storytelling, IUF deployed a range of high-quality LED displays throughout the Beauty Bar. Bulkhead and curved screens were positioned in high-visibility zones to showcase beauty campaigns and promotions, while palladium panels delivered premium visuals that reinforce Debenhams’ aesthetic. These installations create a visual rhythm throughout the space, keeping content fresh, relevant, and aligned with seasonal launches or brand partnerships.
