Debenhams, the renowned British department store with a legacy in fashion and beauty, launched its new Beauty Bar concept in Manchester’s Arndale Centre. As part of its evolution into a digitally-led retail brand, Debenhams wanted to create an immersive beauty shopping experience that engaged customers with interactive content, digital campaigns, and in-store technology.
Debenhams Beauty Bar
Debenhams' Manchester Beauty Bar: Elevated with digital display innovation.
The Client
The Problem
Debenhams needed to modernise the Beauty Bar concept, integrating digital signage to showcase brand promotions, highlight beauty deals, and create an interactive customer experience. The goal was to enhance engagement while maintaining a premium brand aesthetic.
The Solution
LED Display Integration
inurface media installed a range of LED displays, including bulkhead, palladium, and curved screens, strategically positioned to capture attention and elevate the in-store experience.
Interactive Social Wall
Sister brand Xi introduced a social wall, allowing customers to upload images using #debenhamsbeauty. This interactive feature displayed user-generated content, fostering engagement and strengthening the connection between Debenhams and its customers.
Seamless Integration
From design to installation, inurface media managed the full digital transformation, sourcing high-quality LED and providing ongoing maintenance to ensure consistent performance.
The Results
Debenhams Beauty Bar now offers a dynamic and interactive retail experience, setting the standard in beauty shopping.
Enhanced brand visibility through eye-catching digital displays.
Higher customer engagement via the interactive social media wall.
Real-time content updates to promote campaigns and beauty deals effectively.
