As part of the Beauty Bar experience, IUF introduced a Social Wall, a live community feed driven by user-generated content. Shoppers are invited to upload beauty selfies and images using the hashtag #debenhamsbeauty, with their posts displayed in-store on large digital screens. This interactive feature turns customers into contributors, reinforcing brand affinity and creating a continuous loop of engagement that celebrates self-expression and shared beauty discovery.
Debenhams
Interactive Concept
Strengthening Customer Connections Through Shared Moments
1
Flagship Location
15,000
Hashtags Posted
1
Interactive Social Wall
Driving Engagement Across Physical + Digital Journeys
Designed to blend seamlessly into the physical retail environment, the Social Wall encourages participation while promoting seasonal campaigns and product highlights. It bridges the gap between online engagement and in-store experience, reinforcing Debenhams’ digital-first retail strategy and keeping the customer journey interactive and memorable.
Real-Time UGC That Feels Personal and Fresh
The Social Wall overlays customer content in real time, featuring beauty selfies, product highlights, and community moments from across social platforms. By elevating authentic customer voices, Debenhams builds a sense of belonging and shared experience, making every visit feel social, fun, and personalised.
