Flannels, a luxury fashion retailer with nearly 40 stores across the UK, has been expanding its footprint, recently launching new stores in Sheffield’s Meadowhall shopping centre and Leicester’s Fosse Park retail park.
To align with their vision of modern, digitally-enhanced retail spaces, Flannels partnered with inurface media to create visually striking and engaging in-store digital experiences that elevate customer interaction and reinforce brand identity.
With a focus on high-end fashion and luxury branding, Flannels wanted to enhance their new store environments with cutting-edge digital displays that would:
A custom LED ticker screen was installed above the beauty bar, displaying dynamic content to promote the beauty section and engage shoppers.
A 10m flexible circular LED screen was suspended over the beauty bar, supported by a custom enclosure, creating a stunning focal point for the beauty area.
To reinforce branding and showcase promotions, two 3m x 2m LED ticker screens were positioned in the denim section, alongside an additional 3m x 2m LED screen highlighting the Louboutin footwear display.
The digitally transformed Flannels stores now feature:
A visually immersive shopping experience, enhancing customer engagement across key product areas.
Brand integration, with high-end digital displays complementing Flannels’ luxury aesthetic.
Future-proofed digital solutions, ensuring flexibility for evolving content and seasonal promotions.
