To celebrate their 50th anniversary, Footlocker hosted a weekend launch event at their new Manhattan flagship store. The event offered VIP guests an immersive, digital, basketball-themed experience. Attendees had the opportunity to participate in two key gamification activities: capturing branded digital photos with dynamic basketball-themed overlays, and customising digital designs of either a sneaker or a basketball. These designs could then be transformed into physical stickers or digital content.
Foot Locker Manhattan
The Client
The Solution
Basketball Photo
Guests captured images of themselves in a branded, basketball-themed digital experience. The solution featured virtual background removal and overlays, creating a fun and dynamic illusion.
Creation Station
Guests could choose between two blank digital products: a basketball or a sneaker. They could then customise their selections through a series of steps before printing a set of physical stickers and receiving a digital version to take home.
All content was accessible via a branded microsite, offering a fun and interactive way for guests to engage with the Nike and Footlocker community
Technology used
Mounted
DSLR Camera
55″
Touchscreen
2 x 22″
Touchscreen
3 x Mini
PC
2 x Sticker
printers
The Results
584
Pieces of content created
3
Live days
261
Average duration time (Seconds)