To mark its 50th anniversary, Foot Locker transformed its Manhattan flagship store into a digitally immersive celebration space. Over a three-day weekend, VIP guests were invited to engage in two custom-built activations, each designed to honour the brand’s basketball heritage while creating fun, shareable content. IUF delivered the end-to-end solution, from hardware and gamification logic to custom content capture and branded microsites.
Foot Locker
Manhattan Flagship
Celebrating 50 Years with Immersive Digital Experiences
584
Pieces of Content
261
Avg Duration Time (secs)
3
Live Days
2
Activations
Interactive Photo Station with Branded Basketball Overlays
Attendees captured personalised content through a DSLR-powered photo booth that featured virtual background removal and basketball-themed overlays. The system created branded, shareable images that were fun, fast, and engaging, delivered instantly via a dedicated microsite. The activation blended Foot Locker’s visual identity with a celebration of basketball culture, offering every guest a takeaway moment of the experience.
Digital Design Studio with Physical & Digital Rewards
At the “Creation Station,” guests used 55” and 22” touchscreens to customise either a digital sneaker or basketball. After choosing colours, patterns, and graphics, their final designs were printed as physical sticker sets and also saved as digital assets. This multi-layered interaction encouraged creativity, longer dwell time, and meaningful brand connection, while the content lived on through social shares and physical keepsakes.
