HMV - Oxford Street

Elevating HMV's iconic Oxford Street location with cutting-edge audio visual solutions

To mark HMV’s return to their iconic store at 363 Oxford Street, inurface media embarked on a project to revitalise the HMV flagship – using innovative and visually stunning display and audio technology to elevate the retail experience.

Cutting-edge digital solutions installed include the 2.6mm LED wrap-around entrance reveal, which promotes album releases and offers, captivating customers from the moment they arrive. Inside, a 4.5m long 1.9mm standard bright LED ticker displays targeted content, while Scala CMS systems manage the displays efficiently.

Complementing the visual installations, JBL sound systems are strategically placed throughout the store, ensuring that high-quality audio enhances the overall shopping experience.

Elsewhere, 2.6mm high-bright LED totems in the windows capture the attention of passers-by, prominently showcasing products, special offers, and upcoming events. These vibrant displays ensure consistency and synergy with the digital totems implemented by inurface Media across the entire HMV estate.

This installation highlights the continued partnership between inurface Media and HMV, marking their successful collaboration on 45 stores to date.