KYLIESKIN, the skincare line created by Kylie Jenner, made its UK debut at Harrods and Selfridges stores. As a brand known for its strong digital presence and bold image, KYLIESKIN sought to create an immersive and engaging in-store experience to attract and captivate customers while aligning with its signature brand values
KYLIESKIN
inurface media's interactive av digital displays elevate KYLIESKIN's retail experience.
The Client
The Problem
The challenge was to create an in-store experience that reflects the brand’s identity while offering immersive digital interactions for customers in a premium retail environment. KYLIESKIN aimed to:
- Enhance customer engagement in-store by blending digital and physical experiences.
- Offer interactive, memorable experiences for customers, showcasing their products and brand story.
- Increase foot traffic and brand interaction by integrating digital signage and personalized customer engagement features.
The Solution
Innovative Digital Signage
Multiple LED screens were installed at Harrods and Selfridges to showcase dynamic promotional content that effectively draws customers in and encourages brand interaction.
Custom App for In-Store Engagement
In collaboration with KYLIESKIN, inurface media developed a bespoke app that allows customers to engage with product tutorials, reviews, and feature interactions through designated tablets in-store
Exclusive Tablet Experience
Tablets were locked to the KYLIESKIN app, with bespoke headphones featuring the iconic 'K' for an immersive and private experience. Customers at select locations also had the option to use their own headphones for an added personal touch
The Results
KYLIESKIN’s UK debut has seen:
Increased customer engagement, thanks to dynamic digital signage and personalised in-store app experiences
An immersive brand experience, blending product interaction, tutorials, and reviews to enhance customer satisfaction
A unique, private interaction with the brand in line with KYLIESKIN’s modern and innovative ethos.
