As KYLIESKIN launched into physical retail in the UK, the brand brought its bold, digital-native energy into two of the country’s most prestigious department stores, Harrods and Selfridges. IUF supported this transition with immersive AV and interactive experiences that reflected KYLIESKIN’s aesthetic, values, and social media-savvy audience. The result was a physical retail space that feels as dynamic and curated as the brand’s online presence.
Kylie Skin
Harrods & Selfridges, UK
Digital-First Beauty Brand Retail Experiences
LED Displays That Drive Brand Discovery
Strategically placed LED screens capture customer attention with campaign visuals, product launches, and social content. Designed to enhance footfall and elevate in-store storytelling, the displays act as both visual anchors and brand amplifiers, ensuring KYLIESKIN stands out in competitive beauty environments.
App-Powered Touchpoints Linking Offline to Online
At the heart of the activation is a custom-built KYLIESKIN app, accessed through in-store tablets. Here, customers explore tutorials, product reviews, and skincare tips. The experience is made private and premium through locked interfaces and branded headphones, some stores even offering BYO headphone support for a personalised listening experience.
