IUF partnered with Nike to transform their in-store environments into immersive brand experiences. The brief was clear: create a dynamic space where storytelling, technology, and visual impact align to deliver a world-class customer journey. Across multiple UK locations, we deployed high-impact LED tickers, wraparound displays, category-led activations and interactive touchscreens, building a scalable system that supports real-time campaign updates while amplifying Nike’s signature energy across men’s, women’s, and football zones.
Nike
In-Store Digital Experiences
Elevating the Retail Environment Through Digital Innovation
1.9mm
Pixel Pitch LED
37"
LCD Screens
2
Activations
1
CMS
LED Displays That Drive Brand Momentum
To bring Nike’s campaigns to life in-store, we installed 1.9mm pixel pitch LED tickers throughout key footwear zones. These real-time displays stream branded content, promotional messages, and callouts to new arrivals, adding energy and movement to the store. At focal points, large-format and wraparound LED screens create high-impact moments that spotlight product drops and seasonal storytelling, turning digital real estate into brand theatre.
Interactive Activations That Encourage Engagement and Sharing
In high-traffic zones, Nike’s in-store experiences go beyond visuals—they invite action. 55” 4K touchscreen mirrors equipped with snap-mask and boomerang capture software offer customers a fun, social-driven experience. Visitors can take branded selfies and GIFs that are instantly shareable. The Jump Booth challenges customers to test their vertical leap, capturing slow-motion videos as they aim for a suspended basketball. These touchpoints add an experiential layer to the journey, encouraging interaction, dwell time, and a stronger emotional connection to the product and brand.
Nike Football Wall
To elevate their football category, Nike partnered with IUF to transform traditional boot walls into immersive digital showcases. LED tickers in two sizes (2250mm and 3500mm) stream campaign content, while a 1000 x 2000mm 1.9mm LED screen delivers high-impact visuals through seamless, integrated hardware. Paired with 37” stretch LCDs that highlight new boot drops, this setup creates a flexible, future-ready display platform that turns Nike Football into a key in-store destination.
