Canterbury, a leading rugby apparel brand, sought to enhance its presence in Cardiff by creating an engaging in-store experience. With a city passionate about rugby, Canterbury wanted to offer an interactive challenge that would captivate visitors while reinforcing its brand identity.
Canterbury: Passing Challenge
Captivating Cardiff's rugby heritage with the interactive passing challenge
The Client
The Problem
To stand out in a competitive retail environment, Canterbury needed an experience that resonated with customers and aligned with its sporting heritage. The goal was to create an engaging, self-sufficient activation that would drive footfall, encourage participation, and leave a lasting impression without requiring constant staff oversight.
The Solution
In collaboration sister brand Xi, inurface media developed the Passing Challenge, a dynamic in-store experience blending innovative technology with immersive gameplay.
Experiential Gameplay
Players throw rugby balls through LED-lit target holes, each worth different points. A countdown clock on a 2.4mm COB LED screen adds urgency to the challenge.
User-Friendly Touchscreen Interface
Participants enter their initials before playing, with final scores displayed on an in-store leaderboard.
Durable Build for High-Impact Use
The LED screen, reinforced with resin, withstands the force of repeated ball throws, ensuring longevity.
Self-Serve System
The activation requires no staff intervention, making it an efficient, engaging, and hassle-free experience.
The Results
The Passing Challenge has successfully enhanced Canterbury’s in-store experience, engaging rugby fans through an interactive and competitive game.
High Customer Engagement, attracting up to 150 daily participants and fostering brand interaction
The resilient LED screen and infrared sensors ensure a seamless and long-lasting experience.
The passing challenge strengthens Canterbury’s presence in Cardiff by creating a memorable and shareable experience.
