IUF partnered with Sports Direct to develop the Interactive Shopping Concept, a suite of interactive digital tools designed to make shopping more informative, personalised, and immersive. Installed in multiple flagships across the United Kingdom, from Cardiff to Oxford Street, the concept includes digital mannequins, touchscreen product finders, and immersive audio experiences. Each activation is built to guide decision-making, increase product confidence, and deliver tailored recommendations based on shopper needs.
Sports Direct
Interactive Shopping Concept
Smarter Shopping Across Zones
Product Finder Tablets For Personal Recommendations
From hiking boots to sports bras, our touchscreen Product Finder tablets help customers find the perfect fit. In the outdoor zone, shoppers receive boot recommendations based on terrain and activity. In the women’s section, the same tech powers Sports Bra Finders, offering suggestions based on support level, activity type, and design preference.
These tools simplify complex choices and empower customers to make informed decisions quickly, boosting shopper confidence and driving conversion without the need for staff assistance.
Digital Mannequins for Immersive Learning
75” touch-enabled “Digital Mannequins” let customers explore a range of outdoor outfits tailored to different climates. Integrated Sound Shower technology creates immersive audio environments, playing ambient sounds like rain storms to help visualise gear in action. This sensory storytelling builds brand connection and supports longer, more meaningful interactions in-store.
Scalable Innovation Built for Impact
The Educational Concept doesn’t just enhance individual store visits, it transforms the way Sports Direct connects with its customers.
By integrating intelligent, interactive tools that support self-guided discovery, IUF has helped create a more intuitive, immersive, and educational shopping experience.
