Sports Direct is one of the UK’s leading sports retailers, offering top global brands across footwear, apparel, and equipment. With a growing number of stores nationwide, they continue to push the boundaries of physical retail through innovation and immersive brand experiences.
Sports Direct
White City, London
Our eighth flagship collaboration with Sports Direct showcasing the biggest and boldest global brands through cutting-edge AV technology.
The Client
The Problem
Sports Direct set out to launch a digital-first flagship at Westfield White City. They requested a store that would elevate the shopping experience for every customer and wanted to create a space that could bring leading brands like Nike, Adidas, Puma, and Under Armour to life in an interactive and engaging way.
The Solution
Immersive Digital Environment
Through end-to-end integration, inurface media transformed the 21sqm store into a fully digital retail environment, integrating more than 40 screens throughout the space.
Making an Entrance
A striking LED logo display greets visitors, while animated ticker screens along the shopfront frame the entrance and draw customers in.
Interactive Product Discovery
Dedicated zones for football, outdoor, and running feature our interactive Shoe Finder tablets, helping customers explore products by fit or style.
Bringing Brands to Life
Highlighter displays and brand-dividing digital tickers showcase key seasonal campaigns, keeping the space fresh and dynamic.
The Results
A striking digital entrance boosts footfall and leaves a memorable first impression
Interactive Shoe Finders enhance product discovery and shopper confidence
Flexible CMS platform allows seamless updates for new campaigns and seasonal launches
A next-gen flagship that sets the tone for Sports Direct’s future in retail
