London, United Kingdom
1
Oxford Street Flagship
1.9mm
Indoor LED Pixel Pitch
1.75m x 2.75m
Indoor LED Dimensions
75″
Street-Facing LCD Screen
Overview
125 years of Swiss precision, opening on Oxford Street.
Victorinox’s 125th anniversary brought the brand to Oxford Street: a flagship opening that needed to communicate heritage and craftsmanship in a retail environment where visual competition is constant and first impressions are made in seconds.
In partnership with retail design agency Dalziel & Pow, IUF delivered the AV specification and installation for the flagship. A 1.9mm pixel pitch LED screen inside the store for immersive product and heritage storytelling. A 75″ high-resolution LCD facing Oxford Street for real-time campaign visibility and footfall capture.
Every specification was chosen to complement the premium environment Dalziel & Pow designed, and to ensure display quality matched the standard Victorinox demands at flagship level.
Journey & Experience
One screen faces the street. One faces the customer. Both working for the brand.
- 75″ street-facing LCD – running real-time campaign content toward Oxford Street pedestrian traffic, capturing attention and drawing footfall before customers enter
- 1.9mm LED screen (1,750 x 2,750mm) – the primary brand storytelling display inside the flagship, presenting campaign content, product detail, and heritage visuals at premium resolution
The indoor LED sits at the point where customers are most engaged: already inside, committed to the visit, and receptive to brand narrative. The street-facing LCD gives the flagship a dynamic, always-on presence on one of the world’s most competitive retail streets.
Technology Architecture
Two screens, two roles, specified and installed to the standard Oxford Street demands.
Core Infrastructure
- CMS – scheduling and distribution across both displays, enabling real-time updates on the street-facing LCD and curated heritage content on the indoor LED
Hardware Ecosystem
- 1.9mm pixel pitch LED screen – 1,750 x 2,750mm, high-brightness, inside the flagship
- 75″ high-resolution LCD – street-facing, Oxford Street
Implementation
Precision installation within a premium retail design environment, in partnership with Dalziel & Pow.
Phase 1 – Specification
- AV spec confirmed in coordination with Dalziel & Pow’s design brief
- Indoor LED dimensions, pixel pitch, and positioning agreed to complement store layout
- Street-facing LCD confirmed for Oxford Street visibility requirements
Phase 2 – Installation
- 1.9mm LED screen installed inside the flagship
- 75″ LCD installed facing Oxford Street and configured for campaign content
- Both displays integrated with CMS and tested end-to-end
Phase 3 – Go-Live
- Flagship opened with both displays live from day one
- Street-facing LCD active with campaign content
- Indoor LED delivering heritage and product storytelling across the store
Outcomes
A flagship that commands Oxford Street
The 75″ street-facing LCD turns the storefront into an active campaign channel, drawing attention and footfall from one of the world’s most competitive retail streets.
Heritage storytelling at premium resolution
The 1.9mm indoor LED renders campaign content, product detail, and brand heritage with the clarity a flagship environment demands, enhancing rather than undermining the premium space Dalziel & Pow designed.
125 years, looking forward
Victorinox’s Oxford Street flagship uses precision digital display to communicate both heritage and innovation: the same values the brand has built over 125 years, delivered through technology that reflects where retail is going.
