Victorinox, the iconic Swiss brand known for its high-quality Swiss Army knives, watches, and luggage, celebrated its 125th anniversary with the opening of a new flagship store on London’s Oxford Street.
To mark this milestone, Victorinox sought to combine timeless heritage with modern retail innovation, using advanced digital displays to showcase their products and promote their brand’s core values. Collaborating with design agency Dalziel & Pow, inurface media brought their vision to life through cutting-edge audio-visual solutions.