Victorinox

Elevating Victorinox's flagship with innovative digital solutions

The Client

Victorinox, the iconic Swiss brand known for its high-quality Swiss Army knives, watches, and luggage, celebrated its 125th anniversary with the opening of a new flagship store on London’s Oxford Street.

To mark this milestone, Victorinox sought to combine timeless heritage with modern retail innovation, using advanced digital displays to showcase their products and promote their brand’s core values. Collaborating with design agency Dalziel & Pow, inurface media brought their vision to life through cutting-edge audio-visual solutions.

The Problem

The Solution

Premium Indoor LED Screen

A 1.9mm pixel pitch, 800cd brightness LED screen (1750 x 2750mm) was installed inside the store, offering crystal-clear visuals for showcasing product features and promotional content, creating an immersive in-store experience.

High-Resolution LCD Outdoor Display

A 75” outdoor facing LCD display was installed facing Oxford Street, delivering dynamic promotional content and increasing brand visibility to capture the attention of passers-by.

The Results

The Victorinox Oxford Street flagship now benefits from

A modern, immersive in-store experience, blending high-quality digital displays with Victorinox’s heritage.

Increased engagement with passers-by, thanks to a prominent outdoor display that enhances brand visibility

A seamless integration of premium digital displays, reflecting Victorinox’s commitment to both tradition and innovation

Our projects

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Digital Display in Victorinox's flagship store on Oxford Street.
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Victorinox

Delivering advanced LED and LCD solutions to enhance the flagship shopping experience.