Inurface Media | Dr Martens

Dr Martens



The Project

Inurface Media recently had the pleasure of working with global retailer Dr Martens to install a 2m x 1.5m LED Screen with a 2.6mm Pixel Pitch for their brand new Camden Store. The LED screen runs at 1200cd brightness allowing the screen to be visible even on bright sunlit days. This install is part of a larger Dr Martens store expansion with Inurface Media being brought in to capture the attention of shoppers while giving it the wow factor.

The LED screen is installed and fully maintained by Inurface Media. Powered by a commercial i3 media player running the Content Management System Scala the install hands complete content and layout control over to Dr Martens. With the media player and the LED digitizer installed in the local comms room, we created a cable and equipment free area. The installation was carried out by Inurface Media outside of opening hours to minimise disruption. Using our new wall mounted LED system allows us to carry out fast and simple installations, getting a perfect finish each time to eliminate lines between the LED’s.



In addition, we installed 8 tablets running a locked down website through our Kiosk CMS which allowed for customers to browse new product releases on the Dr Martens website from within the store. The CMS also allows Dr Martens to run video content as a holding slide when the Tablets are not in use.


‘In the absence of having “traditional window spaces” in our new Flagship Store, we gave the team at Inurface media a creative brief around how we could create an immersive entrance area to our new flagship store in what is a grade two star listed plus building in the centre of Camden Market.  The team rose to the challenge and delivered an innovative LED screen solution that was both sympathetic to the strict building measures in place but equally offered us much more flexibility as a retailer to be highly reactive to product intro’s, trading periods, weather & events with its dynamic CMS which allows us to monitor and control centrally.  All in all, very satisfied customers.’ – Daniel, Uk Marketing Manager – Dr. Martens