HMV, the iconic music and entertainment retailer, made a highly anticipated return to their original flagship store at 363 Oxford Street. As part of their relaunch, HMV sought to modernise the store experience with dynamic digital displays and audio solutions that would captivate customers and reinforce their brand presence in the competitive retail space.
HMV - Oxford Street
Elevating HMV's iconic Oxford Street location with cutting-edge audio visual solutions
The Client
The Problem
To re-establish itself at the heart of London’s Oxford Street, HMV needed a visually striking and immersive in-store environment. The brand wanted to create high-impact digital touchpoints that would:
- Draw customers into the store with eye-catching digital storefront displays.
- Enhance the browsing experience with engaging, up-to-date promotional content.
- Ensure seamless content management across multiple digital screens.
- Create a lively, immersive atmosphere through premium audio solutions.
The Solution
Wrap-Around LED Entrance
A 2.6mm LED wrap-around entrance reveal was installed to showcase album releases, promotions, and store offers, creating an immediate visual impact and drawing in customers.
LED Ticker Display
A 4.5m-long 1.9mm LED ticker was placed inside the store to display dynamic, targeted content, keeping customers engaged and informed while browsing.
Window Totems
2.6mm high-bright LED totems in the store windows capture the attention of passers-by, ensuring product promotions and upcoming events remain highly visible.
JBL Sound System
Strategically placed JBL audio systems provide a high-quality sound experience throughout the store, reinforcing the brand’s connection to music and entertainment.
“With inurface media's support, we've been able to transform and modernise the space, to really embrace digital media & take the store to the next level.”
Patrizia LeightonMarketing & Commercial Director, HMV
The Results
The transformed HMV Oxford Street store delivers a modern, immersive shopping experience while reinforcing brand identity
Increased customer engagement through dynamic digital displays and localised content.
Enhanced in-store atmosphere with high-quality audio and striking LED visuals.
Future-ready retail space with scalable, centrally managed digital solutions.
