Leading global sports brand Nike aimed to enhance the in-store presence for their football range within Sports Direct flagship stores. The goal was to create a visually striking and engaging experience that showcased their latest boot releases and seasonal campaigns.
Nike Football
Engaging displays highlighting Nike’s signature boot releases.
The Client
The Problem
In a competitive retail environment, Nike Football needed to stand out by transforming their traditional boot displays into immersive digital showcases. The challenge was to implement a flexible and high-impact digital solution that:
- Highlighted new boot launches in an eye-catching way.
- Adapted to seasonal campaigns and brand messaging with seamless updates.
- Created a sleek and integrated look that aligned with Nike’s premium brand aesthetic.
The Solution
To achieve this, inurface media collaborated with Nike Football to design and install a dynamic digital display solution around their iconic boot walls in Sports Direct flagship stores. The key elements included:
LED Tickers
Installed in two sizes (2250mm and 3500mm) to provide dynamic motion branding and campaign messaging.
Large LED Display
A 1000 x 2000mm LED screen with 1.9mm pixel pitch for high-impact visuals, seamlessly integrated into the store design with custom metalwork.
37” Stretch LCD Screens
Strategically positioned with slim brackets to showcase Nike’s signature boot releases, ensuring customers’ attention is drawn to the latest innovations.
The Results
The integration of these digital solutions has transformed Nike Football’s boot displays into an interactive, high-energy retail experience.
Increased customer engagement, with dynamic digital displays drawing attention to key products.
Greater flexibility for brand messaging, allowing Nike to seamlessly update promotions and seasonal campaigns.
A premium and modern aesthetic, reinforcing Nike’s brand identity while creating a cohesive in-store experience.
