Nike Football

Engaging displays highlighting Nike’s signature boot releases.

Nike Football sought to elevate their in-store experience within Sports Direct flagships and spotlight their latest boot releases and campaigns. To achieve this, they partnered with inurface media to design and install a series of LED and LCD display solutions centred around their iconic boot walls.

In a competitive retail environment, Nike Football needed to stand out by transforming their boot displays into immersive showcases. The challenge was to deliver an engaging, flexible digital solution that not only promoted their newest boot releases but also had the capacity to adapt to seasonal campaigns and brand messaging.

The Nike Football boot section features LED tickers, a larger LED display, and stretch LCD screens that bring Nike’s branding and latest boot releases to life. Each LED ticker, supplied in two sizes (2250mm and 3500mm), complements a larger 1000 x 2000mm LED with 1.9mm pixel pitch, providing impactful visibility and a sleek, integrated look with custom metalwork. The 37” stretch LCD screens, mounted with slim brackets, specifically showcase Nike’s signature boot releases, drawing customer attention and enhancing the in-store experience.