Walking into the front entrance, customers are greeted by a 3m2 and 2m2 LED screen running brand content as well as a feed from live shows Dr Martens host in the basement of the Camden store. The LED screens are a mixture of 2.6mm pixel pitch, 1000 standard and 1200 nit brightness, ensuring the screens are clearly visible day and night, with clear sharp imagery. Throughout the Camden store eight tablets were installed running a locked down website, allowing customers to browse new product releases and Dr Martens website from within the store.
All stores are managed by a Content Management System, and working alongside the marketing executives, inurface media created new, exciting content for all stores. This enabled inurface media to pass content control completely to Dr Martens. Using the onsite communications room, inurface media installed all media players, digitizers, cables and equipment out of sight for a polished look on the sales floor. The installations were carried out with no disruption during opening hours and was fast and seamless from beginning to completion.