Sports Direct Thurrock

Elevating Sports Direct Thurrock with innovative audio visual solutions.

The Client

Sports Direct sought to transform their retail concept, enhancing their stores with cutting-edge digital technology and interactive features. With a focus on creating engaging environments, Sports Direct aimed to provide customers with an immersive shopping experience that goes beyond traditional retail. The Thurrock store was part of their broader strategy to innovate across the UK and Europe, featuring multiple brands within the space, including Sports Direct, USC, and Flannels.

The Problem

In line with their vision for concept flagship stores, Sports Direct wanted to design a store that would elevate the customer experience using digital solutions. This required not just a fresh layout for each brand, but also the integration of technology that would engage customers and provide them with interactive, fun, and informative experiences. The challenge was to bring all of this together while maintaining the identity of each brand within the store, requiring careful planning and execution.

The Solution

To achieve this, inurface media worked alongside The One Off and Brinkworth Design to craft unique and interactive zones within the store.

Interactive Touchscreen Selfie Mirrors

Two 55" 4K PCAP interactive touchscreen selfie and boomerang mirrors were installed, featuring fun filters for various age groups, allowing customers to engage with the store and share their experience instantly on social media

LED Video Walls

Eight LED video walls were strategically placed in high-traffic areas, promoting branded content and product displays to attract attention.

Audience Measurement

Advanced audience measurement tools were integrated, enabling the store to capture customer metrics, track foot traffic, and analyse engagement for future campaigns.