In order to make Sports Direct’s concept store a success, inurface media wanted to challenge the conventional retail experience and expand upon what is conventionally thought of. This new store was housing Sports Direct’s other brands USC and Flannels and was split up into dedicated areas for those major brands. Working with The One Off creative agency for Sports Direct, and with Brinkworth Design for USC, all three teams focus was on making each area feel unique and engaging for the audience. Each section offers a different experience, with a different opportunity for brand engagement with customers. To enhance that interaction inurface media installed two 50″ interactive touch screen selfie and boomerang mirrors with bespoke software, allowing customers to engage with the brand while enjoying the shopping experience. Projection mapping was installed for a futuristic look in the jersey area of the store. Four other 65″ interactive screens were installed throughout the store as well. At the front entrance escalators and high traffic points inurface media installed eight LED video walls, each pushing on-brand content. A custom build LCD stretch screen and ceiling hung LCD video wall greets customers with exciting content. All the content throughout the store was powered and managed by the CMS system Scala.
Audience measurement tools were installed to track traffic levels to understand the volume of customers engaging with the screens and brand. This is an ongoing project to better understand customer metrics, traffic and engagement to gauge the overall impact digital signage has in-store. Throughout both levels of the store audio equipment was installed and the entire stores audio can be overseen and controlled by the store manager. This is sure to be a top flagship store for years to come.