Working with Adidas and Design4Retail, IUF delivered a dedicated Adidas branded environment within Sports Direct, using premium LED display technology and clear in-store zoning to support category navigation, brand storytelling, and campaign visibility.
The Adidas retail space is organised into multiple dedicated areas across the store, including men’s and women’s footwear, men’s and women’s apparel, junior footwear, junior boys’ apparel, and football footwear and apparel.
All displays use a mix of bespoke COB LED panels with a 1.9mm pixel pitch. COB (Chip on Board) LED includes a protective film designed to help prevent long-term diode damage, reducing maintenance requirements and extending product lifespan.
This approach supports reliable, high-quality performance for retail digital signage, particularly in high-traffic store environments.
Display sizes and formats vary depending on the store area. Floor-to-ceiling, double-sided LED panels create maximum impact within the men’s and footwear zones, while smaller portrait displays in the football area highlight brand logos and category messaging.
Larger format screens support key campaign delivery across all Adidas areas, ensuring consistent brand presence throughout the space.
Panel sizes range from 1000 x 250mm up to 1012.5 x 36000mm, delivering a total LED coverage of 25.87sqm.
The combination of premium LED formats and clear category zoning supports customer decision-making in-store, helping shoppers navigate departments while reinforcing Adidas brand identity through high-impact visuals and campaign-led content.
