IUF partnered with Adidas to reimagine their in-store environments across the UK and Europe through high-impact digital display installations. From women’s and men’s zones to footwear, children’s, and football areas, we have delivered digital concepts across 22 Frasers Group sites, including 10 flagships, bringing product storytelling and campaign content to life. IUF delivered a fully managed digital solution, providing flexibility, consistency, and visual innovation that allows Adidas to update and control content seamlessly across multiple sites.
Adidas
UK & Europe Retail Rollout
Immersive Brand Moments with Dynamic Digital Displays
10
Flagship Locations
1.9
Pixel Pitch LED
100
Managed Service
Fully Managed Digital Infrastructure for Retail Agility
With rapid product cycles and continuous campaign launches, Adidas needed digital infrastructure that could move at the speed of the brand. Through a fully managed service, IUF controls and delivers all content uploads, ensuring every screen remains current, on-brand, and flawlessly executed. Operating under a combined content management and support agreement, we manage campaign rollouts across 22 sites while fully servicing the network, maintaining, monitoring, and technically supporting each digital concept to ensure every store stays visually aligned with global brand priorities.
Adidas Football: Predator Boot Launch with Maximum Impact
For the launch of the Predator boot range, IUF installed three 1.9mm LED bootwall break bays and a bold transparent LED screen. These displays provided visual impact while blending into the store’s premium aesthetic. The immersive setup spotlighted product features and positioned Adidas Football as a leader in performance and innovation, capturing attention and driving interest in a competitive retail zone.
