Boohoo, a global e-commerce fashion retailer, has grown from a small Manchester market stall into a powerhouse owning brands like PrettyLittleThing, NastyGal, and Karen Millen. Although Boohoo does not operate physical stores, they prioritise investing in their corporate spaces to create engaging and immersive environments for staff, clients, celebrities, and influencers.
Boohoo
Boohoo sought innovative digital signage solutions to reflect their brand image.
The Client
The Problem
Boohoo sought to transform its London and Manchester offices and showrooms into dynamic digital spaces that reflected the brand’s innovative and trend-focused identity. The goal was to create visually striking and flexible environments that could accommodate various needs, from business meetings to influencer collaborations. They needed high-impact digital installations that could seamlessly showcase brand content while enhancing the overall aesthetic of their spaces.
The Solution
LED Wave Wall
A 3m x 5.25m high-resolution LED wave wall was installed in the London showroom, serving as a striking floor-to-ceiling digital centrepiece that brings Boohoo’s branding to life.
Interactive & LED Features
Innovative elements like selfie mirrors and high-bright LED window screens were strategically placed to engage visitors, ensuring Boohoo’s content remains visible both inside and outside the showroom.
Immersive Digital Displays
A combination of large LED and LCD screens were installed across offices and showrooms, enhancing presentations, meetings, and digital content displays to create a dynamic brand environment.
“inurface media have created one of the most immersive, digital spaces that has been seen.”
The Results
By integrating cutting-edge digital solutions, Boohoo’s corporate spaces have been transformed into:
Immersive and flexible brand hubs, catering to staff, influencers, and clients.
Highly engaging environments, ensuring a bold and dynamic brand presence.
Future-proofed digital spaces, allowing for seamless updates to content and campaigns.
