Sports Direct, the UK’s leading sports retailer, continues to enhance its flagship store experiences by integrating interactive and immersive challenges that engage customers and reinforce its brand identity.
Hang Tough - Sports Direct
Transforming customer experience with interactive challenges.
The Client
The Problem
To create an exciting in-store activation that drives engagement, Sports Direct sought an interactive experience that would encourage participation, competition, and repeat visits. The challenge needed to seamlessly integrate technology while maintaining a user-friendly experience that could operate independently within the store environment.
The Solution
Inurface Media, in collaboration with Xi, designed and implemented the Hang Tough experience, an interactive strength and endurance challenge
The Challenge
Customers attempt to hang from a suspended bar for as long as possible, testing their grip strength. The longer they hold on, the higher they rank on the leaderboard.
Touchscreen Registration
A sleek 15.6” touchscreen allows participants to input their names before starting.
Live Performance Display
A 1.9mm pixel pitch LED screen above the challenge showcases real-time hang times, creating excitement and encouraging competition.
Leaderboard Integration
Final times are displayed on in-store leaderboards, highlighting top performers and driving engagement.
The Results
The Hang Tough experience has successfully transformed the in-store environment, creating an engaging and competitive challenge that keeps customers coming back for more.
The competitive nature of the challenge encourages participation and repeat attempts.
Seamless Store Integration, designed for intuitive use without requiring staff assistance.
Increased dwell time with customers staying in-store longer, strengthening brand connection and interaction.
