Nike is known for their dedication to innovation and providing unique experiences for their customers. Through a partnership with Sports Direct, Nike wanted to create an engaging and memorable experience for shoppers, leveraging cutting-edge technology to inspire athleticism and reinforce their brand ethos.
Jump Booth - Nike
Jump booth: Cutting-edge technology creating an amazing customer touchpoint.
The Client
The Problem
Nike needed a way to enhance customer engagement and create a unique, fun in-store experience. They wanted to blend technology with sports in an interactive way, offering customers a chance to challenge themselves while reinforcing Nike’s athletic brand message. The challenge was to find a solution that would captivate store visitors, encourage interaction, and promote an energetic, branded experience.
The Solution
Inurface media, alongside Xi, designed and implemented the Jump Booth in multiple Sports Direct stores across the UK
Interactive Jump Booth
Featuring a 1.9mm pixel pitch LED wall, 3 meters by 1 meter, the Jump Booth engages customers by challenging them to jump as high as possible to reach a basketball, with their attempts recorded in slow motion.
Advanced Technology
The booth integrates a 3D sensing camera and Microsoft Azure Kinect to track and capture the jump, creating a memorable, shareable experience.
Instant Content Capture
Using a DSLR camera, the jump attempts are captured and can be downloaded by customers for personal use.
User-Friendly Experience
The Jump Booth is designed to operate without requiring assistance from store staff, making it user-friendly and easy to interact with.
The Results
The Jump Booth delivers a highly engaging experience, driving customer interaction and reinforcing Nike's dynamic brand
The booth attracts around 100 interactions per day per store, drawing customers into the Nike experience
The Jump Booth’s prominent placement and interactive nature keep customers engaged with the Nike brand
The technology-driven booth creates lasting memories and enhances the connection between the customer and the brand
