In collaboration with sister brand Xi, IUF partnered with Nike to deliver a standout in-store activation that blended athletic performance with digital innovation. The result was the Jump Booth, a dynamic, motion-tracked challenge designed to encourage participation, drive footfall, and reinforce Nike’s energetic brand ethos. Deployed across 6 flagship Sports Direct locations, this gamified experience turns retail space into a playground of performance, inviting shoppers to test their limits and share their achievements.
Nike
Gamification Concept
Driving Engagement Through High-Energy In-Store Challenges
6
Locations
150
Daily Plays
0
Staff Required
Jump Booth: Where Performance Meets Play
The Jump Booth challenges users to leap as high as they can to reach a ceiling-suspended basketball, while motion-tracking cameras capture the action. A 3D sensing system powered by Microsoft Azure Kinect records the jump, while a DSLR camera captures it in slow motion for immediate download and sharing. Branded graphics and a 1.9mm pixel pitch LED wall amplify the moment, transforming a physical test into a shareable highlight that connects performance with Nike’s digital-first identity.
Engineered for Simplicity
The Jump Booth was engineered to be fully self-serve, requiring no staff assistance while maintaining high user throughput. Its intuitive user flow, compact footprint, and robust tech stack make it ideal for replication across large-format retail environments. Every jump becomes a brand moment, driving repeat visits, dwell time, and organic social sharing, all while delivering measurable ROI through engagement tracking.
