In collaboration with sister brand Xi, IUF partnered with Nike to launch a dynamic in-store interactive experience across multiple Sports Direct locations. Designed to energise footfall, inspire athletic performance, and deepen brand connection, the Nike Interactive Concept includes two key activations: the high-tech Jump Booth and immersive Selfie Mirrors. Both experiences merge sport with interactivity, reinforcing Nike’s brand ethos while delivering fun, shareable moments that keep customers engaged and returning.
Nike
Interactive Concept
Powering Playful Performance in Retail
2
Activations
10
Flagships
150+
Daily Plays
0
Staff Required
Selfie Mirror: Shareable Moments That Extend the Experience
55” 4K touchscreen selfie mirrors powered by i7 media players and Scala CMS were installed across multiple Nike sites. Featuring Snap-Mask filters and Boomerang-style captures, these mirrors give customers the chance to create branded content and share it instantly. Designed to increase dwell time and generate organic exposure, the mirrors operate independently, providing a seamless, low-lift activation that blends visual storytelling with social sharing at scale.
Jump Booth: A Challenge for Every Visitor
The Jump Booth invites customers to test their vertical leap by attempting to capture a suspended basketball. Featuring a 3-metre wide, 1.9mm pixel pitch LED screen and 3D sensing cameras, the booth captures every jump in slow motion using a DSLR camera. With no staff required, users simply register, jump, and download their video. Built for high throughput and brand visibility, the Jump Booth brings Nike’s athletic spirit to life, digitally and physically.
