As one of the UK’s largest sports retailers, Sports Direct continues to invest in interactive retail experiences to engage customers beyond traditional shopping. With flagship stores expanding their experiential zones, Sports Direct wanted to create a fun and shareable in-store activation that resonated with their diverse customer base.
Selfie Mirror - Sports Direct
Elevating Sports Direct's digital in-store experiences across the UK
The Client
The Problem
Sports Direct wanted a highly visual and interactive experience to increase customer dwell time and enhance brand engagement. The activation needed to be intuitive, require minimal staff involvement, and integrate seamlessly with social media to encourage organic brand exposure.
The Solution
In collaboration with our sister brand Xi, inurface media installed interactive selfie mirrors across multiple Sports Direct flagship stores.
High-Impact Digital Displays
55” 4K touchscreens provide a sleek and engaging platform for users.
Snap-Mask & Boomerang Technology
Customers can apply fun filters and capture GIFs before instantly sharing them online.
Seamless System Management
i7 media players power the system, with Scala CMS ensuring real-time updates and smooth operation.
Social Media Integration
Customers can share their branded content, expanding reach beyond the store environment.
The Results
The Selfie Mirrors have successfully added a dynamic, interactive layer to Sports Direct’s retail experience.
Enhanced Customer Engagement with an entertaining activation that attracts interaction.
Increased Social Media Exposure by encouraging organic user-generated content
A self-sufficient activation that requires minimal staff input and can be expanded across further locations.
