As part of their strategy to redefine their in-store experiences, Sports Direct unveiled a flagship store in Manchester, designed to be a cutting-edge sports retail destination. The space needed to blend innovation, entertainment, and digital integration, creating an engaging environment that encouraged customers to interact with brands in new ways.
Sports Direct Manchester
Sports Direct have opened its five-floor Manchester flagship store, powered by our innovative AV solutions.
The Client
The Problem
To set this flagship store apart, Sports Direct required:
- A standout digital presence, with high-impact LED displays to showcase promotions and brand content.
- Interactive experiences that immersed customers in sports and competition, turning shopping into an engaging, memorable visit.
- A seamless digital infrastructure that allowed for dynamic content updates across multiple displays.
The Solution
Working alongside The One Off and EB Designs, as well as global sports brands like Under Armour, Puma and Adidas, inurface media developed an immersive digital experience that transformed the store.
Manchester’s Largest Indoor LED Screen
A striking high-resolution LED screen dominates the store, providing an unmissable brand and campaign showcase.
104 Digital Displays
Spread across the store, these displays offer a seamless blend of advertising, live brand content, and promotions, ensuring a cohesive digital journey for customers.
Experiential Installations
Bespoke digital challenges were introduced, encouraging customers to test their skills and engage with the store environment. The Jump Booth measured jump height using body recognition technology, while Hang Tough tested grip strength, both featuring leaderboards and slow-motion playback to enhance participation.
The Results
The integration of advanced AV solutions has positioned Sports Direct Manchester as a benchmark for next-generation retail.
Enhanced customer engagement, with visitors actively interacting with digital challenges and immersive displays
A visually striking in-store atmosphere, drawing in customers and strengthening brand presence.
Effortless content management, ensuring displays remain fresh and relevant for promotions and campaigns.
