inurface media recently collaborated with Sports Direct and a number of outdoor brands to elevate the new outdoor sections in two Sports Direct flagship locations. With a focus on delivering personalised offerings and comprehensive product information, inurface media employed digital screens and state-of-the-art audio technology to craft immersive outdoor environments. This involved installing LED digital walls, touchscreens, and sound showers in Sports Direct’s Cardiff and Oxford Street stores.

Collaborating closely with Sports Direct, as well as prestigious brands such as The North Face and Columbia on their digital solutions within the space, inurface media endeavoured to redefine the shopping experience. Through prioritising customer engagement, we curated a distinctive retail environment that places the needs and preferences of shoppers at the forefront of the in-store experience.