inurface media partnered with Sports Direct to digitally transform their 50,000 sq ft. Oxford Street store to bring an element of experience to their physical space. Spanning over 4 floors the store features the most LED screens, digital displays, and interactive technology, on Oxford Street. This partnership extended beyond Sports Direct, encompassing other brands under the Fraser Group umbrella like USC, Lilywhites, and House of Fraser, as well as renowned sportswear giants Adidas, Puma, Nike, and Under Armour. The store boasts over 100 digital screens, including interactive touch points, photo booths, experiential games and analytics, to enhance customer experiences and brand immersion.
Sports Direct Oxford Street
LED Innovations illuminate the future of retail at Sports Direct.
The store features captivating rotating LED pillar window displays, functioning as either two large-scale screens or eight individual pillars, a first in the industry. Lift and learn technology engages users, triggering digital information on displayed boots. In addition to these visible installations, intelligent analytic software enables real-time content adjustments based on customer reactions. In-store cameras analyse heat mapping for insights into customer flow and demographics, aiding in tailored store planning.
The Jump Booth revolutionises retail engagement, captivating customers with its touch-free motion sensing interactive play.
