Welcome Break sought to modernise its UK motorway service stations, delivering a robust network of digital signage solutions that improve communication, streamline operations, and open up new commercial opportunities. From high-impact LED displays to interactive boards and real-time CMS integration, the rollout supports both Welcome Break and its brand partners, including Pret A Manger, Burger King, and Chopstix, all with tailored AV solutions that enhance the customer experience across multiple touchpoints.
Welcome Break
UK-Wide Rollout
Enhancing Service Station Engagement
32
Locations
7
Years of Partnership
7
On-Site Support
Scalable Across Multiple Foodservice Brands
As part of Welcome Break’s retail ecosystem, IUF delivered tailored AV solutions for Pret A Manger, Burger King, Chopstix, and The Good Breakfast. Each implementation is unique, ranging from allergen boards and menu screens to fully dynamic LED fascia. For Chopstix and The Good Breakfast, a 5m-wide indoor LED fascia and digital menu boards automatically switch between morning and afternoon branding, ensuring operational ease and a seamless customer journey. All displays are managed centrally, allowing Welcome Break and its partners to adapt quickly to promotions, time-based menus, and brand campaigns.
Digital Displays That Inform and Engage
At the heart of the Welcome Break rollout are large-format digital displays and LED totems, engineered to handle everything from weather and traffic updates to brand campaigns and news feeds. IUF’s bespoke CMS integration allows site-wide content control and real-time updates, keeping communications fresh and relevant. With thousands of travellers passing through daily, these screens provide essential info while capturing attention with high-bright visuals.
