Burger King is a globally recognised fast-food chain known for its flame-grilled burgers. As part of its Welcome Break franchise estate, Burger King aimed to enhance engagement and elevate the quick-service restaurant (QSR) experience through cutting-edge digital solutions.
For their Newark location, Burger King partnered with inurface media to implement strategic audio-visual (AV) solutions that would modernize the customer journey and reinforce brand loyalty.
To stand out in the competitive QSR space, Burger King required durable, high-impact AV solutions that could operate seamlessly in high-traffic environments. The final product needed a dynamic and engaging digital solution that would:
Durable, high-brightness LCD outdoor totems were installed to effectively communicate menus and promotions to passers by. These displays ensured clear visibility in all lighting conditions.
Strategically placed LCD digital menu boards delivered real-time pricing, promotions, and calorie information in an engaging format. This improved order efficiency and customer decision-making, while also creating a more modern and interactive dining experience.
The implementation of advanced digital signage solutions transformed the customer experience at Burger King’s Newark location, delivering:
Increased engagement, with dynamic digital displays attracting and informing customers.
Enhanced ordering efficiency, reducing wait times and streamlining decision-making.
Integration of cutting-edge technology, positioning Burger King at the forefront of digital transformation in fast food retail.
